Customer Success StoryHow SRS Distribution scaled the playbook of its best reps and added $150M+ in incremental revenue.
- Industry
- Residential Specialty Trade Distribution
- Revenue
- $10B (pre-acquisition)
- Regions
- US, 760+ locations
- Stack
- Snowflake · Salesforce · Power BI
- Deployed
- InstaWorkers™ · InstaSales™ · InstaBrain™
SRS Distribution is a $10B distributor of construction, landscape, roofing, and pool supplies, operating across 760+ locations nationwide. High labor costs and missed sales opportunities from manual processes were eroding margins, while the best reps' instincts for prioritization and deal movement were not captured. InstaLILY deployed InstaSales™, an AI sales intelligence platform, to 2,500+ territory managers, codifying top-rep tribal knowledge into a guided daily system of action. Within three months: $12M+ in incremental revenue, 20,000+ hours saved, and double-digit percentage reduction in overhead.
“LILY has transformed our operations. The platform has driven unprecedented productivity and efficiency. Most importantly, it has given our Territory Managers the competitive edge they need. It's been a game-changer for our team.”
Patrick GarciaChief Digital Officer & SVP Engineering and Innovation, SRS Distribution250,000 hours lost per year to the tool sprawl tax.
SRS territory managers operated across a fragmented set of systems. The best reps developed an instinct for piecing signals together, allowing them to uncover opportunities and stay ahead of the day. For everyone else, that process was manual and highly variable. The knowledge that separated top performers from the rest of the field lived in their heads and did not scale across a 2,500+ person sales organization.
One ranked feed of next best actions, built on the systems SRS already runs.
InstaLILY deployed InstaBrain™ and InstaSales™ on top of SRS's existing systems. InstaBrain™ captured how top performers prioritize accounts and identify risk, while InstaWorkers™ analyzed activity across the sales stack to deliver each territory manager a daily, ranked list of opportunities, risks, and recommended actions. Rather than changing how SRS sells, the platform helped every rep operate more like the company's best reps.
- $120M+Incremental revenueOn an annual basis.
- 250K+Hours savedAnnually across territory managers.
What's next
InstaSales™ is expanding to branch managers and contractor-facing surfaces, including a chat interface on the Heritage Pool and Landscape Supply website. The Home Depot acquisition has accelerated the roadmap, with the same infrastructure now being evaluated enterprise-wide.
