Customer Success StoryHow Vanterra Foundation Solutions cut the new-hire ramp in half and reclaimed 35+ minutes per visit.
- Industry
- Construction, Foundation Repair (PE-backed)
- Revenue
- ~$200M
- Regions
- National, 100+ reps
- Stack
- ServiceTitan · Ingage · CompanyCam · ArcSite · SharePoint
- Deployed
- InstaBrain™ · InstaWorkers™
Vanterra Foundation Solutions is a $200M+ national foundation repair company with 100+ field reps. Reps spent up to 45 minutes per visit on paperwork, while the techniques that separated top performers from everyone else were undocumented and difficult to replicate. InstaLILY deployed InstaBrain™ to capture every appointment and make top-performer behaviors teachable. Within six months, Vanterra achieved an 8-12% Net Sales Per Lead Issued uplift, reduced ramp time from 90 to 45 days, and saved more than 35 minutes per visit.
“There's nothing we're doing we're more excited about right now, and nothing that will have a more material impact on our business.”
Michael StewardChief Financial Officer, Vanterra Foundation SolutionsA performance gap nobody could measure, and revenue lost on every visit.
Performance varied dramatically across the sales team, with bottom-quartile reps closing roughly half as many appointments as top performers. Managers lacked visibility into where deals were being lost, making coaching reactive and highly dependent on anecdotes. New hires took 8-12 weeks to ramp because best practices lived in PDFs, emails, and tribal knowledge, while reps spent nearly two hours per appointment and another 30-45 minutes on documentation.
Every appointment captured. Every pattern, teachable.
InstaLILY deployed InstaBrain™ across Vanterra's existing systems without replacing any of them. The platform captures every appointment, identifies execution gaps, delivers real-time coaching, accelerates onboarding through simulations, and automates post-visit documentation, giving managers clear visibility into why deals are won or lost, and reps actionable guidance to improve.
- 8-12%NSLI upliftValidated with leadership before external use.
- 90→45Day rampNew-hire time-to-productivity cut in half.
- 35+ minSaved per visitDocumentation from 45 min to under 10.
What's next
Vanterra established a repeatable model for understanding and coaching in-home sales execution. The approach is now being explored across adjacent field-service categories and PE portfolio companies with similar rep-driven motions.
